Inside the Atelier: How Our Scrunchies Are Made

When you hold a Luisa & Co scrunchie in your hands, you're not just feeling soft velvet or delicate linen — you're holding a story. When creating my brand, this was my vision: to create luxury fashion and accessories that had a meaning behind them. Each scrunchie is designed to bring a little more beauty to your everyday life from the way the fabrics are sourced, to the product packaging and how you wear them. Here's how we make our sustainable scrunchies, and why the process matters.

Step 1: Sourcing the Right Fabric

Every scrunchie begins with a fabric that inspires us — whether it’s a luxurious vintage velvet found during travels, or a vibrant cotton gauze reminiscent of summer abroad. We don’t just look for beauty; we look for texture, durability, and character.

Each fabric is carefully chosen for how it will wear over time and how it will feel on your hair and wrist. All of the fabrics used are either deadstock, organic or off-cut materials. Sometimes our scrunchies are made in small batches to use up leftover off-cuts from making other products, such as bags and clothing. Other times, the fabric was sourced especially to be made into scrunchies. 

Step 2: Cutting by Hand

There’s no industrial cutting machine here. Each scrunchie is cut by hand in our studio — piece by piece — to minimise waste and ensure precision. Slow fashion means embracing these traditional sewing techniques and pouring passion and skill into everything we make. 

Step 3: Sewing with Care

Each scrunchie is stitched using traditional sewing techniques — no shortcuts, no glue, and no outsourcing. Every part of the process is measured carefully. Each scrunchie size has its own pattern and elastic measurements to ensure complete accuracy when creating any one of our small, medium, large or XL scrunchies. We take time to reinforce the stitching so your scrunchie lasts wear after wear, wash after wash.

Step 4: Quality Control

Once sewn, every scrunchie is checked thoroughly as part of our quality control check.  Some are finished with custom Luisa & Co tags, some with little extra labels, bows or embellishments depending on the collection.

Step 5: Wrapped & Ready to Ship

Our scrunchies are packaged sustainably and beautifully, because opening your order should feel like unwrapping a little gift. I've received some gorgeous deliveries of products over the years, whether it's products I've purchased myself, gifts from friends and family or PR gifts. I love receiving thoughtfully presented gifts and therefore it's important that as a brand we are able to create that experience for our customer. Whether you're buying one for yourself or gifting it to someone else, we want the experience to feel special from start to finish.

Zero-Waste Scrunchies for the Grown-Up Woman

I love how easy scrunchies are to wear and how you can style them in so many ways. Plus, scrunchies are healthier for your hair too. However, I also don't want to look like I've raided the kids' section when it comes to my hair accessories. That's why I carefully choose fabrics and textures that are suitable for grown-up women, who want to look chic and elegant too. With that said, there's nothing to say you can't twin your hair accessories with your kids too. Our scrunchies are super cute for mini me dressing! I love twinning with my daughter in shades and styles that suit both of our age groups perfectly!

 

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