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From Rolex to Louis Vuitton, these are the top 13 second-hand fashion brands around the world.
New research from For-sale.co.uk has analysed Google searches and Vinted data to find out which second-hand fashion brands around the world are the most sought after. The analysis revealed that Rolex is the most popular “used” fashion brand, with 300,000 annual searches for the luxury watch makers around the world. Meanwhile Eskandar is the most frequently appearing luxury brand on second-hand websites, with a quarter of the most expensive items on eBay being from the brand. Please find the full research here: https://www.for-sale.co.uk/statistics/second-hand-fashion-index/
The most popular used fashion brands
|
Rank |
Brand |
"Used" annual searches |
|
1 |
Rolex |
325,200 |
|
2 |
Patagonia |
97,200 |
|
3 |
Louis Vuitton |
52,800 |
|
4 |
Lululemon |
43,200 |
|
4 |
Nike |
43,200 |
|
6 |
TAG Heuer |
28,800 |
|
6 |
Diesel |
28,800 |
|
8 |
Patek Philippe |
19,200 |
|
9 |
Gucci |
12,000 |
|
9 |
Omega |
12,000 |
|
9 |
Audemars Piguet |
12,000 |
|
9 |
CHANEL |
12,000 |
|
9 |
Levi's |
12,000
|
Swiss watch company Rolex tops the list for the most popular used fashion brand, with 325,200 annual searches for the watch manufacturer around the world.
- Many designer brands feature in the top 10 ranking, such as Louis Vuitton, Gucci and CHANEL, likely due to people hoping to secure a bargain luxury item on the second-hand market.
The most common used luxury fashion brands
|
Brand |
Frequency in top 100 most expensive items |
|
Eskandar |
25 |
|
CHANEL |
17 |
|
Vivienne Westwood |
12 |
|
Burberry |
5 |
|
John Galliano |
4 |
|
Andre & Co |
2 |
|
Asprey London |
2
|
Luxury brand Eskandar was the brand that appeared the most frequently in the most expensive items listed on eBay, with 25 items from the brand in the top 100 priciest items.
- CHANEL ranked second, with 17 pieces featuring in the most expensive fashion items on eBay, with Vivienne Westwood following closely behind with 12 items.
